Syniti, Infinite Potential Unlocked


Project Description

Data Quality, Information Governance

Helping Kraft Move Forward with Their SAP Project

Kraft Foods is the world’s 2nd largest food company. With revenues in excess of $48B, they manage 11 brands which generate over $1B annually, and 70 brands which generate more than $100M annually from a global distribution in 160 countries. More than 25% of revenue comes from emerging markets, and leveraging their #1 positions in biscuits and confectionery, over 50% of global revenue is generated from snacks and confectionery brands such as Lu, Nabisco, Oreo, Cadbury, Milka and Trident.


  • Knowledge transfer to Kraft Foods resources facilitated speed of migrations
  • Local data stewards take a greater role in managing global change requests
  • Virtual migration has helped repeatability, lowered costs
  • Harmonized 35,000 customer records cross repository and cross-system reporting helped define new rules—continuous business improvement through data quality
  • Team of three persons managed 195 million records downloaded daily
  • 40 Plants had Boring Go Live data migrations through 12/2009, remainder migrated in 2010
Why BackOffice?
  • Innovative approach to data migration and management of production data with our data governance solution
  • Our planned and pragmatic approach achieved success without increasing staff